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Elite advertisement in Nigeria
Elite advertisements in Nigeria are various forms of personal-leaning print, audio and visual advertisements sponsored by Nigerian elites to elaborate the achievements of a deceased acquaintance or to congratulate a colleague, family or friend. The advertisement are readily seen in the pages of Nigerian dailies, with some ads consuming more than ten pages filled with congratulatory messages to a prominent Nigerian on his birthday, wedding or recent honorary award.〔Olatunde Bayo Lawuyi.The Social Marketing of Elites: The Advertised Self in Obituaries and Congratulations in Some Nigerian Dailies, Africa: Journal of the International African Institute, Vol. 61, No. 2 (1991). p 1.〕 Usually, the obituaries of deceased business people tend to be the most space consuming. Critical views have been expressed on the prominence of this forms of ads, ranging from Ken Saro-Wiwa view that the obituary ads were obnoxious to some readers view that the ads are merely a form of communication. However, the ads brings out questions about the influence in popular opinion and culture of excessive and dominating imagery and text made up of an individual's self-definition of his social and communal achievement and the elites influence within and beyond their circles. The ads are sometimes seen as an indirect way for elites to augment their status symbol in the society. Also it challenges the notion of social responsibility in the Nigerian press
However, there are ethno-regional variations in opinion and disposition towards the social marketing of elites in the country.
==Background==
In many African countries, a few elites, notably politicians tend to be prominent actors in the everyday drama that plays out in many Nigerian talk shops, group gatherings, and in front pages of the media; further crowding out space for discussions about practical non-elite involved issues that influence the common man. Sometimes not only do they make the news, they own the media and they are also the news.〔Karin Barber. Popular Arts in Africa, African Studies Review, Vol. 30, No. 3, Sep. 1987. p 3.〕
The conspicuous elites within an heterogeneous and stratified Nigerian society then use different mediums to convey traditional solidarity, maintain their social and political influence peddling and socially market themselves as cultural symbols of status, men of influence within their community and reference for power brokering.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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